According to Reuters, The Walt Disney Company is attempting to generate more revenue from its streaming business in India by offering free cricket on smartphones.
What’s Happening:
- Disney is attempting to generate more revenue from its streaming business in India by offering free cricket on smartphones, hoping that the strategy will boost advertising revenue.
- The India streaming operations were Disney's largest last year globally but shared a loss of $41.5 million on revenue of $390 million for the year to March 2022.
- The Burbank-headquartered entertainment giant is under more pressure, with a third of subscribers leaving the base between October and July.
What They’re Saying:
- "We were bullish on Indian subscribers' propensity to pay. That's not worked out," said one of the sources. "Free cricket is the only bullet left."