LATimes: 'Phineas and Ferb' to be Disney's next big marketing vehicle

Disney is giving its offbeat ‘Phineas and Ferb’ cartoon the full marketing treatment, with a full line of merchandise and a movie in the works. Disney Channel president Gary Marsh tells the Los Angeles Times “I do believe that within the next 18 months, this [Phineas and Ferb] will be one of the biggest properties that we’ve ever had,” Marsh said.