The pop up Mermaid Museum opened in Hollywood to promote the upcoming Freeform television series Siren. The experience isopen to the public for four days with unique photo installations, illusions and even a live mermaid.

Open to the public from March 22 to the 25, the free ticketed event will celebrate the mythological, mysterious, and beloved creatures with over five activations and celebrate the upcoming International Mermaid Day, which coincides with the series premiere onMarch 29. Featuring a live mermaid, a speakeasy-inspired fishing store, numerous photo structures and a 360° underwater immersive experience; the museum will celebrate and bring mermaid culture to life.
Freeform will make a donation to Heal the Bay to help keep Los Angeles’ coastal waters and watersheds safe, healthy and clean. Additionally, the live mermaid will be swimming in a custom-built tank filled with 4,800 gallons of water which, at the end of the exhibition, will be donated to TreePeople. The water will go into a cistern at their facility in Los Angeles and will be used to water the surrounding landscape enjoyed by tens of thousands of hikers every year.
The experience starts with a brief visit to the Bristol Cove Mermaid Shop, a featured location in the show. The shop keepers give a bit of background on Bristol Cove “The Mermaid Capital of the World.”  After a few minutes looking around and picking up complementary post cards you head into the back room with more to see.

The back room featured many photo ops along with interactive opportunity such as writing a message in a bottle or a “undersea photo booth.”

Of course the highlight was seeing a actual mermaid in captivity.

Guest visiting the mermaid museum were given a parting gift of a water bottle and reminded to watch Siren on Freeform TV. The show premieres on International Mermaid Day, March 29 (8:00 – 10:00 p.m.), with a special two-hour event.