Hasbro and Amazon Team for Toyland Pop-Up Event in New York City in December

Hasbro, a leading toy and game company, in collaboration with Amazon has announced a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters.

  • Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s store, the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more.
  • The three-day event will take place on Friday, December 8 through Sunday, December 10, from 11 a.m. – 3 p.m. in New York, NY, on the High Line (between 15th St. and 16th St.).  
  • At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following free activities:
    • Hasbro Product Showcase: Throughout the event will be dazzling toy displays of Hasbro’s hottest selections from Transformers, Peppa Pig, Play-Doh, NERF, Furby and Twister, along with premier collaboration brands Star Wars and Marvel from The Walt Disney Company, plus many more beloved brands. For quick and convenient order access, shoppable QR codes will be placed throughout the venue so attendees can order items directly from Amazon’s store (amazon.com/hasbrotoyland). Prime members can enjoy fast, free delivery.
    • Photo Opps with Santa Claus and Hasbro Characters: Bring home the memories right away by capturing a special photo with Santa Claus and Hasbro’s iconic characters from My Little Pony, Peppa Pig and PJ Masks that you can take home in a special acrylic photo frame.  
    • Santa Claus Letter Writing Station: A dedicated area will be on-site giving kids the opportunity to craft handwritten letters for Santa that they can personally send to the North Pole.
    • Giveaways & Snacks: In addition to kid-favorite giveaways like sticker sheets and coloring sheets, eventgoers can stop by the giveaway wheel to spin and receive surprise and delight items. The special holiday experience will also treat families to complimentary snacks and drinks (on a first come, first served basis, as supplies last).
  • Can’t make it to the pop-up event? You can shop Hasbro Toyland right now.
Mike Mack
Mack is the Editorial Director for Marvel and ESPN content and he has covered comic cons, theme park events, video game showcases and other fun events. He is a fan of theme parks, sports, movies, Marvel Comics and is a self-proclaimed "nerd."