Question: Disney Store Cast Member: Asked often why don’t you make clothing for adults. Also, With the reputation Disney has for guest service, why does Disney affiliate themselves with companies like EPrize which, in her friend’s experience, had terrible customer service with a CARS promotion. Also, the company that makes your CARS TVs – lotos of issues with those products and they turn a deaf ear.
Iger: We do business with a lot of different companies and take criticism like that to heart because the name Disney is on something. Wasn’t aware of EPrize issues but we will look into it. On the first part of the question, as we’ve looked at Disney Stores in terms of their future, we determined that turning them into real emporiums selling everything for everybody is not necessarily good for business or the experience. So will focus even more on a limited number of items and quality vs. quantity and focus on the characters and franchises that are the most popular and for the most part are for kids, not adults. However, online does address that market as well as retailers and licensees.