From the Walt Disney Company Blog…
In August, we announced “Electric Holiday,” a project with Barneys New York. The one-time holiday promotion includes a moving art video that was designed to be a playful interpretation of the fashion world where Minnie Mouse briefly imagines what it would be like if she and her friends were a part of that high fashion world. The images shown during the brief dream sequence in the moving art video are highly stylized interpretations of these artistic characters. In the end, the video concludes with Minnie returning back to her classic self happily wearing a Lanvin designer dress.
We know many of our fans were intrigued with this news, and we wanted to give the behind-the-scenes story firsthand and provide insight into how we developed the creative concepts. I sat down with Luis Fernandez, senior vice president of global creative at Disney Consumer Products, to give us the scoop.