Hyundai Veloster to Debut in Marvel's Ant-Man and the Wasp

Marvel Studios and Hyundai have announced a partnership that will result in the all-new Hyundai Veloster playing a significant role in Ant-Man and the Wasp. Teaming up for the film is part of a global marketing initiative to launch the newly redesigned sporty coupe.

The 2019 Hyundai Veloster will find itself at home in the Super Hero world when it is used on screen in a hot pursuit. The heroic scene showcases the Veloster’s capabilities in serving as the ultimate escape vehicle as the tailing cars can’t handle the speed and handling of the Veloster—no matter its size.

“Similar to Marvel’s passionate fans, the Hyundai Veloster attracts customers who are always looking for that next extraordinary moment and yearn for new discoveries and opportunities,” said Dean Evans, CMO, Hyundai Motor America. “With both the Veloster and Ant-Man thriving on individuality, we feel this partnership is a great fit and we’re excited to be accompanying Marvel on their next adventure.”

“This film is a roller coaster ride from start to finish that will encourage viewers to see their worlds through a more adventurous, action-packed lens,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “The Veloster totally exemplifies the energetic, no-holds-barred attitude that accompanies this franchise, and we’re going to have a lot of fun working with Hyundai to see how we can share that mindset with fans all around the world.”

Other Hyundai vehicles will also be making their Hollywood debut in Marvel Studios’ Ant-Man and the Wasp, which will be released in theaters on July 6.