Marvel Studios and Hyundai have announced a partnership that will result in the all-new Hyundai Veloster playing a significant role in Ant-Man and the Wasp. Teaming up for the film is part of a global marketing initiative to launch the newly redesigned sporty coupe.
“This film is a roller coaster ride from start to finish that will encourage viewers to see their worlds through a more adventurous, action-packed lens,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “The Veloster totally exemplifies the energetic, no-holds-barred attitude that accompanies this franchise, and we’re going to have a lot of fun working with Hyundai to see how we can share that mindset with fans all around the world.”
Other Hyundai vehicles will also be making their Hollywood debut in Marvel Studios’ Ant-Man and the Wasp, which will be released in theaters on July 6.