Citizen and Disney announced that Citizen will be the Official Timepiece of Walt Disney World, Disneyland Resort, and Marvel New Media. As part of this deal, the Citizen logo will be displayed on the clocks on Main Street U.S.A. at both the Magic Kingdom and Disneyland. The logo will also be featured on select FastPass clocks on both coasts. Additionally, the parks will begin selling exclusive Citizen timepieces.

Citizen will also be the Official Timekeeper of runDisney events at Walt Disney World with the clocks at the beginning and ending of the race featuring the Citizen logo. Citizen will also sponsor the Disney Dreamers Academy.

“Disney is honored to align with Citizen, a stalwart brand that has stood the test of time.” said Carlos Castro, vice president of Disney Corporate Alliances. “At Disney Parks, every minute is magic. So, it’s appropriate that our Guests will have access to one of the world’s greatest names in timepieces, as they celebrate their time together creating memories with friends and family.”

Citizen will also sponsor the Marvel Minute web series and the red carpet of Avengers: Infinity War, in addition to other Marvel content.

“Citizen is a company with a rich history of creativity and a dedication to exquisite craftsmanship, qualities that we, at Marvel, deeply admire,” Marvel senior vice president, Global Partnerships & Marketing Mindy Hamilton said.

As part of the promotional alliance, Citizen will also participate with Marvel in the 2018 San Diego Comic-Con, the largest comic book convention in the world. Citizen will have a significant branded presence within the event and create enjoyable moments that attendees will long remember.

“To engage with the legacy of the Disney Parks at such a vital time in their history, and Marvel with the blockbuster success of Marvel Studios’ ‘Black Panther’ and the much-awaited launch of Avengers: Infinity War, is a wonderful way to celebrate our 100-Year Anniversary,” said Jeffrey Cohen, President of Citizen Watch America.

This new promotional alliance also provides Citizen with worldwide music licensing opportunities, and with headquarters based in Tokyo, Citizen is also pleased that it will be a sponsor of the Disney On Classic concert series in Japan.

“It’s wonderful that great brands such as Citizen, Disney and Marvel can work together,” said Toshio Tokura, President and Chief Executive Officer of Citizen Watch Co Ltd. “We look forward to working with Disney on expansion of this alliance to their international parks and resort destinations.”

 
 

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