Dr. Squatch, a popular all-natural soap and hygiene company has teamed up with Star Wars to bring a galaxy far, far away to a shower near you.
What’s Happening:
- A limited-edition box set of four soaps, all based on classic characters — Wisdom Wash (Yoda), Only Hope Soap (Obi-Wan Kenobi), Dark Side Scrub (Darth Vader), and Ruthless Rinse (Darth Maul)
- The new soaps will be available exclusively on DrSquatch.com starting July 11. Dr. Squatch approached the collaboration as an opportunity for storytelling with soap through the Star Wars lens.
- Each soap is visually unique, with colors corresponding to its character inspiration. The Yoda bar is a beautiful emerald green; Obi-Wan a serene blue with brown swirls (clear references to his lightsaber color and robes); Darth Vader a deep red with black swirls; and Darth Maul a shade of crimson.
- It’s in the scents and textures that the creativity really shines and themes come through. For example, the Obi-Wan soap is gentle, with a pleasant, calming fragrance; on the other hand, the Darth Vader bar has an aggressive scent with hints of amber and charcoal, and a coarse exfoliating sand baked in.
- Inspired by a love of natural products, Dr. Squatch founder “Jack” began creating his own natural soap in his garage. He also knew there must be other guys out there who wanted better products with natural ingredients and manly scents. With that, Dr. Squatch was born! Millions of happy customers later, Dr. Squatch's mission remains the same – to raise the bar for natural products and change the way men approach their personal care.
- Dr. Squatch products are available on their own, but a popular offer from the company sees savings when customers subscribe. It is unclear at this time if the Star Wars limited-edition soaps will be part of the popular subscription service that Dr. Squatch offers, but due to the nature of the limited-edition product, it is likely it might not be.
- While Dr. Squatch targets its products to men, it should also be noted that the company’s releases are for the whole galaxy, and everyone should try them. Dr. Squatch Star Wars soap arrives July 11 on DrSquatch.com.
What They’re Saying:
- Josh Friedman, Dr. Squatch Chief Marketing Officer: “Our brand aims to reinvent how guys approach the shower, and Star Wars seemed like the perfect way to tap into something we could make really exciting, in a way that we haven’t done before as a company. We oriented the collection around a core theme in Star Wars, which is light versus dark, Jedi versus Sith. So that’s where we started with it. We wanted the right balance of iconic characters with sufficient differentiation, and also a strong ability to make it into a really exciting and unique soap concept. Our goal in general with scent and color ingredients was to create a really differentiated aesthetic, texture, and scent for all the soaps, while staying true to our commitment to naturalness, quality, [and] performance. With design, the color was a no-brainer, though we wanted to find the right balance of swirl colors versus [bar] colors, and fit that to the characters in the appropriate way. The ingredients were all inspired by the characters’ personality traits, setting, lore, etcetera. The exfoliation is a particularly unique element of this, where the dark side is exfoliating and the Jedi are all smooth. It’s another way to separate the experiences. Same with the scents. I think that leads to a very different shower experience. Star Wars is such an exciting franchise. We have a lot of fans on our team, and so we had a lot of ideas. It was very collaborative from the onset. I think the Lucasfilm side was also excited to do something a little bit different. Some of the elements that we think are particularly unique, and we worked closely with the Star Wars team on are, of course, ingredients and the design of the bar itself. But also the packaging. We have very unique packaging for the soap box itself, plus secondary packaging that makes it much more of a collector’s item.”