On December 8, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., delivering more choice to consumers than ever before.
- With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility in choosing an option that suits their needs.
- The new pricing for Disney’s direct-to-consumer streaming services as of December 8 (except where noted) in the U.S. will be as follows:
- Basic (with ads) – $7.99/month
- Premium (no ads) – $10.99/month, $109.99/year
- Basic (with ads) – $7.99/month, $79.99/year
- Premium (no ads) – $14.99/month
- With ads – $9.99/month, $99.99/year
- As for the Disney Bundle, existing subscribers are the only ones who will be able to receive Disney+ without ads and Hulu with ads. All new subscribers will have to have either both services with ads or without.
- Disney Bundle:
- Basic (with ads):Disney+ and Hulu – $9.99/month
- Basic (with ads):Disney+, Hulu and ESPN+ – $12.99/month
- Premium: Disney+ (no ads), Hulu (no ads), ESPN+ (with ads) – $19.99/month
- Also announced during Disney’s Q3 earnings call today, Disney+ is now up to 152.1 million subscribers, up 14.4 million from last quarter.
What they’re saying:
- Kareem Daniel, Chairman, Disney Media & Entertainment Distribution: “With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience. Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports and live events collectively.”