During ABC’s special “Mickey’s 90th Spectacular” this evening, The Walt Disney Company announced that it was launching another “Share Your Ears” campaign to benefit Make-A-Wish.

UPDATE (11/16/18): With the popularity of this year’s campaign, having already reached the $2 million goal, Disney has announced that they’re upping the total contribution of 2018’s #ShareYourEars to $3 million.


  • For the third consecutive year, Disney is supporting Make-A-Wish by inviting fans to share photos of themselves donning mouse ears on social media.
  • Between now and November 17th, 2018, Disney will donate $5 (up to a total of $3 million) to Make-A-Wish for every public photo posted showing off their ears.
  • This could include both classic Mickey Mouse ears or “any creative ears” (see photos above).
  • Share Your Ears photos can be shared on Facebook, Instagram or Twitter using the hashtag #ShareYourEars.
  • At Disney Parks, starting November 5th, guests can #ShareYourEars with special photo opportunities, including uniquely themed photo walls at select locations created exclusively for #ShareYourEars by Walt Disney Imagineering.
  • Also beginning on November 5, Disney Cruise Line guests can #ShareYourEars with a special onboard photo opportunity using iconic ship elements as a backdrop to provide the famous “ears.”
  • Meanwhile, you can stop by your local Disney store until November 17 to decorate a pair of paper Mickey Mouse ears and snap a picture in the #ShareYourEars photo frame to post to social media (note: this only applies to Disney Stores in the U.S. and Canada, excluding outlets).

What they’re saying:

  • GMA co-anchor Robin Roberts: “Make-A-Wish does such vital work and I am excited to be part of an initiative that will help make wishes come true for even more children.”
  • Bob Chapek, Chairman, Disney Parks, Experiences and Consumer Products: “It is a tremendous honor to support children whose wish is to come to Disney. Wish granting exemplifies the magic our 160,000 cast members and Imagineers create for guests all over the world every day. With this third Share Your Ears campaign, we’ll get to make a difference in the lives of even more children and families.”
  • Jon Stettner, president and CEO of Make-A-Wish International: “We are so grateful to Disney, and its guests and fans worldwide, for their ongoing support. Disney’s continued generosity strengthens our global organization and allows us to grant life-changing wishes in more than 50 countries. We are delighted to be a part of the third year of this incredible campaign.”

Disney and Make-A-Wish

  • Since 1980, when Disney was part of the first official wish, Disney has helped Make-A-Wish fulfill experiences that not only brighten lives for a special moment, but also help wish kids and their families replace fear with confidence, sadness with joy, and anxiety with hope.
  • Currently, more than 10,000 Disney wishes are granted every year, and this number continues to grow.
  • Disney has helped grant more than 130,000 wishes during its 40-year partnership with Make-A-Wish, including one out of every two wishes in the United States.
  • Bob Chapek also recently joined the Make-A-Wish America board of directors.