Disney+ Debuts on Social Media; Announces First International Launches

Disney+ has made its public unveiling ahead of the D23 Expo with some news regarding international launches and its social media platforms. They also announced a special offer for D23 Expo attendees and D23 Members.

Update (8/26/2019):

  • D23 Members who were not able to attend the D23 Expo 2019 or were not able to sign up a the Disney+ pavilion, are still able to take advantage of the special promotional subscription offer.
  • D23 Members (General, Gold or Gold Family) can sign up in one of two ways:
    • Via the email link sent to them
    • By logging into their D23.com account and clicking “view account” then clicking “redeem now”
  • The promotional offer is only valid for US residents with US payment methods.
  • Offer is available from August 26-September 2, 2019.

D23 Expo Offer:

  • With a three-year commitment Expo attendees and all D23 Members can receive a $23 discount on the annual plan.
  • This accounts for a 33% savings on the annual plan
  • Those that sign up at the D23 Expo will receive a Founders Circle pin
  • D23 Members can take advantage of the offer through September 2

International Launches:

  • In addition to its launch on November 12, 2019 in the United States for $7.99 (or $79.99 per year), several other territories announced launch dates and pricing
  • Canada: Launches November 12, 2019 at $8.99CAD per month (or $89.99 per year)
  • Netherlands: Launches November 12, 2019 at  €6.99 per month (or €69.99 per year)
  • Australia: Launches November 19, 2019 at $8.99AUD per month (or $89.99 per year)
  • New Zealand: Launches November 19, 2019 at $9.99NZD per month (or $99.99 per year)
  • Disney+ is expected to launch in all major international territories within the next two years


Streaming Platforms:

  • At launch, fans can sign up for Disney+ directly or via in-app purchase. They can also stream on the following partner platforms and devices (dependent on country):
    • Apple (iPhone, iPad, iPod touch and Apple TV, and fully integrated with the Apple TV app; customers can subscribe to Disney+ via in-app purchase);
    • Google (Android phones, Android TV devices, Google Chromecast and Chromecast built-in devices);
    • Microsoft (Xbox One);
    • Sony / Sony Interactive Entertainment (PlayStation4 and all Android based Sony TVs);
    • Roku (Roku streaming players and Roku TV models)


Social Media:

Social Stunt:

  • To celebrate the social launch of Disney+ marketing, many of Disney’s brand engaged in a Twitter conversation

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