Disney+ saw a 28% increase in app installations over the Christmas holiday along with the release of the Disney and Pixar film Soul debuting free for all subscribers.

What’s Happening:

  • According to Bloomberg, Disney+ had 2.3 million installations of its mobile app over the Christmas holiday. This is a 28% increase from the previous weekend numbers based on information from market-research firm Sensor Tower.
  • The Christmas weekend saw the debut of the Disney and Pixar feature film Soul on the service, free to all Disney+ subscribers.
  • Soul had a theatrical debut in international markets which brought in around $7.6 million.
  • In addition to Soul, December on Disney+ had the movie premiere of Godmothered and the season two finale of The Mandalorian along with other additions to the service.
  • January on Disney+ will see the return of Jim Henson Company’s late-night talk show Earth to Ned, Marvel’s WandaVision, and ABC's 90s comedy Dinosaurs.

More Disney+

Sign up for Disney+ or the Disney Streaming Bundle (Disney+, ESPN+, and ad-supported Hulu) now