Announced back in February, Storyliving by Disney invites Disney fans to Be a part of vibrant new home communities that inspire the best in all of us. Disney shared a new ad for Storyliving today.
- The new ad highlights “the Disney touch,” which will be found at the heart of these communities.
- Disney service will take on a personal style with Storyliving by Disney as it will be found in “places envisioned as enriching enclaves conceived with the simple notion of bringing people together.”
- Check out the new ad for Storyliving by Disney here:
More on Storyliving by Disney:
- The Walt Disney Company announced a new business venture called Storyliving by Disney.
- These residential communities will be “vibrant new neighborhoods that are infused with the company’s special brand of magic.”
- Disney adds, “These master-planned communities are intended to inspire residents to foster new friendships, pursue their interests and write the next exciting chapter in their lives—all while enjoying the attention to detail, unique amenities and special touches that are Disney hallmarks.”
- Through a club membership, Disney will also provide access to curated experiences, such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars and much more.
- The first Storyliving by Disney community is being built in Rancho Mirage, California — a Coachella Valley city where Walt himself once owned a home.
- This community will be known as Cotino.
- Cotino is being developed in collaboration with DMB Development
- Disney is currently also exploring other U.S.locations for future development.
- The company notes that some neighborhoods will be for residents 55+.
- More information on Storyliving by Disney can be found on their new site.
- Incidentally, this isn’t the first time Disney has had a hand in building residential communities as they’ve previously helped develop Celebration, Florida as well as the Golden Oak at Walt Disney World Resort community.