“Higher, Further, Faster” may be one of the taglines for Marvel’s upcoming film, but it doesn’t appear that will be a way to describe its box office earnings. Variety has shared a long breakdown of the many issues facing Marvel Studios today, including the fact that The Marvels is tracking for a disappointing opening weekend.
- The Marvels is currently tracking for a $75 million-$80 million opening weekend.
- That range would mark the lowest earnings for a Marvel Studios film since Eternals in 2021 and would also be lower than the opening weekend of Black Widow, which was released simultaneously on Disney+.
- To compare it to more recent films Marvel’s, November release last year was Black Panther: Wakanda Forever, which brought in more than $181 million in its opening weekend and Marvel’s most recent release, Guardians of the Galaxy vol. 3, brought in $118 million.
- Even the film’s predecessor, Captain Marvel, brought in $153 million when it hit theaters in 2019. Of course, that film had the benefit of being sandwiched between Avengers: Infinity War and Avengers: Endgame.
- Variety credits four weeks of late reshoots for some of the film’s woes and points out that, in June, Marvel held public test screenings for the film, which garnered middling reviews.
- Of course, there are other external factors that will come into play in the final box office earnings that remain out of Marvel’s control as well.
- The reported budget for The Marvels is $250 million, so a $75-$80 million opening weekend would leave a lot of ground to make up.
About The Marvels:
- In The Marvels, Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau. Together, this unlikely trio must team up and learn to work in concert to save the universe as “The Marvels.”
- The film stars Brie Larson, Teyonah Parris, Iman Vellani, Zawe Ashton, Gary Lewis, Seo-Jun Park, Zenobia Shroff, Mohan Kapur, Saagar Shaikh and Samuel L. Jackson.
- Nia DaCosta directs, and Kevin Feige is the producer. Louis D’Esposito, Victoria Alonso, Mary Livanos and Matthew Jenkins serve as executive producers.
- The screenplay is by Nia DaCosta and Megan McDonnell and Elissa Karasik.
- Marvel Studios’ The Marvels hits U.S. theaters and IMAX on November 10th.