Hulu Now Officially Integrated Into Disney+ For Bundle Subscribers

Promised last year, Disney bundle subscribers can now officially access Hulu content through Disney+, as the app is now fully integrated.

What’s Happening:

  • Revealed during Disney’s Q4 2023 Earnings Call last year, the combined Disney+ and Hulu app has now officially launched.
  • With its arrival, Disney Bundle subscribers can now access Hulu content on Disney+.
  • Bundle subscribers can now open their Disney+ app, and they will see a Hulu tile appear alongside the Disney, Pixar, Marvel, Star Wars, and National Geographic tiles.
  • Hulu favorites including Only Murders in the Building, The Bear, Abbott Elementary and Family Guy are now available through the Disney+ for subscribers of the Disney bundle, but it should be noted that not all Hulu content will be available to stream on Disney+.

  • Starting today, subscribers will see the full Hulu on Disney+ experience, including Hulu titles being integrated in recommendations, sets, and collections on Disney+.
  • Disney Bundle subscribers can also use their parental controls feature to limit access to the Hulu tab through Disney+ for further discretion.

  • Meanwhile, for standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices inviting users to upgrade their subscription to the Bundle. Such options start at only $2/month more.
  • With today’s news, Disney has also launched a new marketing campaign, which will include on-site activations at the Disneyland and Walt Disney World Resorts (with more to come).
  • Disney has also officially refreshed its branding for Disney+ with a new logo, color palette, and orchestral mnemonic created by composer Ludwig Göransson.
  • According to Disney, this new color has a name: Aurora (named after both the aurora borealis and Princess Aurora).

  • Back in December, Disney rolled out a beta allowing a large number of Disney Bundle subscribers to access Hulu content in their Disney+ app.
  • While this was a limited beta version of the combined apps, the complete one-app experience has always been set to launch on Disney+ in late March.
  • Earlier this month, we anticipated the official arrival of the new feature, considering the Disney+ logo in the App store had changed to incorporate a bit of Hulu’s color scheme. You can find out more about that here. 

What They’re Saying:

  • Joe Earley, Disney Entertainment’s President of Direct-to-Consumer: “The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative. Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
  • Aaron LaBerge, President & CTO, Disney Entertainment & ESPN: “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”

Sign up for Disney+ or the Disney Streaming Bundle (Disney+, ESPN+, and ad-supported Hulu) now

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Tony Betti
Originally from California where he studied a dying artform (hand-drawn animation), Tony has spent most of his adult life in the theme parks of Orlando. When he’s not writing for LP, he’s usually watching and studying something animated or arguing about “the good ole’ days” at the parks.