Hulu Adjusts Pricing Ahead of Disney Gaining Control

Hulu is making some changes to its pricing model next month, increasing the cost of their Live TV bundle while slashing the price of their main, ad-supported service.

  • As Deadline reports, Hulu has announced changes to their Hulu + Live TV and basic tier streaming options.
  • While the Hulu + Live TV bundle will increase from $39.99 a month to $44.99 a month, the basic tier service will decrease from the current $7.99 a month to $5.99.
  • The ad-free option the streamer offers will remain at $11.99 a month.
  • These prices will go into effect February 26th for both new and current subscribers.
  • This move comes after rival Netflix increased prices across their product line.
  • Of course it also just so happens to arrive as The Walt Disney Company is expected to take control of Hulu thanks to the extra 30% share of the streaming service they’ll take on as part of their purchase of 21st Century Fox assets, bringing their total share to 60%.
  • Comcast also owns 30% of Hulu while Warner Bros. — now AT&T — holds the remaining 10%.
  • In addition to retaining their Hulu investment, Disney is planning to launch their own streaming service, Disney+, later this year.
  • Disney Chairman and CEO Bob Iger has previously said that Disney+ will be less expensive than Netflix while offering few other details on pricing.
  • Hulu has previously announced that it had more than 1 million Live TV subscribers and also recently surpassed 25 million streaming subs.
  • Speculation: the February 26th start date for this new pricing may suggest that Disney’s purchase of Fox is expected to be completed by that time.

ICYMI — Hulu News