Hulu is making some changes to its pricing model next month, increasing the cost of their Live TV bundle while slashing the price of their main, ad-supported service.

  • As Deadline reports, Hulu has announced changes to their Hulu + Live TV and basic tier streaming options.
  • While the Hulu + Live TV bundle will increase from $39.99 a month to $44.99 a month, the basic tier service will decrease from the current $7.99 a month to $5.99.
  • The ad-free option the streamer offers will remain at $11.99 a month.
  • These prices will go into effect February 26th for both new and current subscribers.
  • This move comes after rival Netflix increased prices across their product line.
  • Of course it also just so happens to arrive as The Walt Disney Company is expected to take control of Hulu thanks to the extra 30% share of the streaming service they’ll take on as part of their purchase of 21st Century Fox assets, bringing their total share to 60%.
  • Comcast also owns 30% of Hulu while Warner Bros. — now AT&T — holds the remaining 10%.
  • In addition to retaining their Hulu investment, Disney is planning to launch their own streaming service, Disney+, later this year.
  • Disney Chairman and CEO Bob Iger has previously said that Disney+ will be less expensive than Netflix while offering few other details on pricing.
  • Hulu has previously announced that it had more than 1 million Live TV subscribers and also recently surpassed 25 million streaming subs.
  • Speculation: the February 26th start date for this new pricing may suggest that Disney’s purchase of Fox is expected to be completed by that time.

ICYMI — Hulu News