Marvel Gets Backlash for AI-Generated “Secret Invasion” Title Sequence

Marvel’s Secret Invasion premiered on Disney+ today and one particular part of the first episode is drawing a lot of attention on social media. The colorful title sequence for the new series was created by artificial intelligence and are sharing their displeasure with Marvel’s decision to not hire an actual artist.


  • Method Studios, who created the title sequence for Marvel’s Secret Invasion, has told The Hollywood Reporter that "no artists' jobs were replaced" for the creation of that opening.
    • “AI is just one tool among the array of tool sets our artists used. No artists’ jobs were replaced by incorporating these new tools; instead, they complemented and assisted our creative teams.”
  • They went on to explain that existing and custom AI tools were used in creating the characters’ attributes and movements in the opening but the overall production of the sequence was created by the art department, animators, compositors and other artists.

Original (6/21/23):

  • Deadline shared an explanation from Ali Selim, the director of the new series, as to why they chose to go with an AI-generated title sequence:
    • “When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?”
  • Selim also explained a bit about what the process of creating the sequence was like on his end:
    • “We would talk to them about ideas and themes and words, and then the computer would go off and do something. And then we could change it a little bit by using words, and it would change.”
  • The title sequence was designed by Method Studios.
  • However, fans have not been as welcoming to the use of AI for the show’s opening. In fact, many have taken to social media to share their displeasure.
  • Check out some of the responses as well as a few glimpses of the title sequence in the tweets below:

  • The use of AI to replace artists and other laborers has become a major topic of conversation lately with the ongoing WGA strike, making the use of this title sequence particularly poorly timed.

More on Secret Invasion:

  • In Marvel Comics, “Secret Invasion” is a story in which Earth has been infiltrated by the shape-shifting race of aliens known as the Skrulls. Earth’s mightiest heroes have to assemble to take out this new threat, but they don’t know who they can trust as any one of them can be a Skrull.
  • Want an idea of what could be in store in this new series? Mack has a list of five Marvel characters who could be a Skrull.
  • Vanity Fair released some new images and some very interesting new details on the upcoming series recently.
  • Marvel’s Secret Invasion is now streaming on Disney+. Check out Mack’s review of the new series here and a recap of the first episode here.
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Mike Mack
Mack is the Editorial Director for Marvel and ESPN content and he has covered comic cons, theme park events, video game showcases and other fun events. He is a fan of theme parks, sports, movies, Marvel Comics and is a self-proclaimed "nerd."