In association with the opening of Pandora: The World of Avatar, Disney held an investor conference to highlight some of the future drivers of growth at Walt Disney Parks and Resorts. Here is what Guggenheim analyst Michael Morris had to say:

Variable demand pricing was rolled out in calendar 1Q16 and we expect the company to continue expanding and enhancing the program. Demand-driven pricing allows the company to maximize revenue during peak demand periods while improving the guest experience by reducing over-crowding. Mr. Iger further noted the initiative has succeeded in pursuing revenue goals while also increasing appeal for more price-sensitive consumers. Mr. Chapek also outlined Parks and Resorts guiding principles focused on exceeding guest expectations every day, creating an immersive Disney experience, cast magic, and infusing relevant IP, in addition to demand management.

It was known that Disney hoped to spread out demand through charging different amounts based on the season. Expect this trend to continue with more options and flexibility. As was previously announced, more Disney franchises will become a part of Epcot over the next few years. Look for more Disney, Marvel, Star Wars and Pixar attractions at Disney’s theme parks across the globe.

 
 

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