ABC is charging top dollar for ads airing during this year’s Academy Awards ceremony.
What’s Happening:
- Airing on March 10th, Variety reports that ad space for the 96th Academy Awards is being priced between $1.7 million and $2.2 million for a 30-second spot.
- This is a $100,000 increase from last year’s prices.
- While live television viewership and ratings is down across the board, last year’s event was the highest rated since the 2020 telecast.
- With cultural touchstones Barbie and Oppenheimer heavily nominated, there’s hope for even higher ratings this year.
- Disney has stated that while they aren’t currently sold out, they are approaching the benchmark.
More ABC News:
- Joelle Garguilo Joins WABC-TV Channel 7 Eyewitness News New York as an Entertainment Reporter
- New “The Golden Girls” Shirts Available at the ABC Shop
- The Hollywood Reporter Details Dana Walden’s Rise to Top of Potential Disney CEO Succession List
- Jimmy Kimmel Hints That He Might Be Ready to Retire From His Late Night Show
- The Walt Disney Company Picks Up Numerous 2024 Writers Guild Award Nominations