Shanghai Disney Resort and China Eastern have entered into a multi-year strategic alliance which recognizes China Eastern as an official sponsor of Shanghai Disney Resort and the presenting sponsor of Dumbo the Flying Elephant attraction. Earlier today, the first in a series of airplanes decorated with festive Shanghai Disney Resort designs and Disney characters was officially unveiled. Additional Shanghai Disney Resort-themed planes will follow in the coming months and over the next few years.
Initially, China Eastern will decorate two airplanes with specially-created Disney designs that include the Enchanted Storybook Castle at Shanghai Disney Resort as well as Mickey and Minnie Mouse welcoming guests to Disney’s latest resort. These themed planes will primarily fly to and from Shanghai.
As part of the agreement, China Eastern will also sponsor Dumbo the Flying Elephant attraction, a classic Disney theme park attraction for the whole family.
“We know there is excitement throughout China for the upcoming opening of Shanghai Disney Resort and we are excited that China Eastern will be helping to fly visitors into the region where they will visit this magical vacation destination,” said Liu Shaoyong, chairman of China Eastern Airlines.
“This strategic alliance between Shanghai Disney Resort and China Eastern Airlines led to a collaboration on some unique, Disney-themed planes that we’re absolutely thrilled to reveal,” said Philippe Gas, general manager of Shanghai Disney Resort. “China Eastern Airlines will transport millions of guests to Shanghai every year, as well as provide their passengers and Shanghai Disney Resort Guests with exciting promotional opportunities.”
Through this agreement, China Eastern will also have co-branding opportunities at the airports and on the themed planes.