Tied to today’s reveal of Woody’s  Lunch Box, Disney Parks has announced that Mini Babybel, the creamy, red-wax-wrapped cheese, has been named the Official Snack Cheese of Walt Disney World, the Disneyland Resort and Disney Cruise Line. This announcement kicks off a multi-year strategic alliance between the two brands.

“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”

“We can’t wait for our guests to experience Toy Story Land, and the new quick-service window located within the land will surely delight hungry toys and people alike,” said Carlos Castro, vice president of Disney Corporate Alliances. “We are thrilled to collaborate with Mini Babybel and introduce additional snack offerings in Toy Story Land and throughout Walt Disney World Resort and Disneyland Resort.”

Mini Babybel is 100% real cheese with a rich and creamy taste enjoyed by cheese lovers of all ages. Each round delivers at least four grams of protein, 15 percent of an individual’s daily calcium needs, and is playfully portable for lunchtime, snack time or anytime.

 
 

Comments


Send this to a friend