Taylor Morrison Awards Disneyland Dream Home to Lucky Winner
Single Mother from California Wins Disneyland®-Inspired Home as Home Builder Announces Second Sweepstakes
(April 10, 2009) Jennifer Draa, a single mother from Citrus Heights, Calif., now has her own piece of the American Dream, thanks to homebuilder Taylor Morrison.
Draa and her son were selected as the homebuilder’s 2008 Dream Home winner and moved into their new suburban Sacramento home on April 10, just days after Taylor Morrison launched its 2009 Dream Home Giveaway.
Inspired by the Innoventions Dream Home located at the Disneyland® Resort in Anaheim, Calif., the first sweepstakes generated more than 635,000 entries during the two-month promotion. The second sweepstakes, which started April 2 and runs until June 1 at www.bringthedreamhome.com, is expected to generate the same buzz.
“Owning a home is still the American dream,” said Sheryl Palmer, president and CEO of Taylor Morrison. “There’s nothing more gratifying than being able to provide that dream to our sweepstakes winners.”
Draa, 46, selected her home in Taylor Morrison’s Lincoln Crossing: The Courtyards community in Lincoln, Calif. She worked with Taylor Morrison associates for weeks choosing her home’s details. The building of her home was documented at www.taylormorrison.com/DreamHomeBlog/.
As part of the giveaway, Draa’s home was outfitted with a state-of-the-art package incorporating the Innoventions Dream Home technology created by Microsoft, HP and Life|ware and tailored to the family’s lifestyle. She also received new home furnishings and a private design consultation courtesy of World of Decor, a national upscale home furnishings and decor destination.
“Winning was the last thing I thought would ever happen to us,” she said. “This is a dream come true.”
Draa was notified of her selection last fall and received a dream vacation to the Disneyland® Resort where she and her son celebrated with representatives from Taylor Morrison and Disneyland® Resort. She was also given a private tour of the Innoventions Dream Home where she received a sneak peek at the many technology components she would be able to select for her new home.
The Innoventions Dream Home features a “high-tech, high-touch” experience within a 5,000-square-foot home and showcases the latest in mobile devices, PCs, digital music, entertainment and gaming technology in a connected environment that adjusts to the preferences of its occupants. Since opening, thousands of visitors have toured the Innoventions Dream Home to marvel at the design and technology.
For Taylor Morrison, the Innoventions Dream Home is an opportunity to create a competitive edge in the marketplace. Throughout the Innoventions Dream Home experience, visitors can provide feedback that the company anticipates will lead to invaluable consumer trend and lifestyle data.
“We’re excited that the winning entry came from the Sacramento area, and that our team was able to build Jennifer and her family a home that we hope they will enjoy for years to come,” said Dar Ahrens, president of Taylor Morrison’s Northern California division, headquartered in Folsom, Calif. “Building the Taylor Morrison Dream Home gives our team an opportunity to showcase the quality work and commitment to customer satisfaction that goes into every home we build.”
Taylor Morrison has new home communities throughout the Sacramento area, starting from the $160,000s. These include Avenida, Mirabela and Teresina at Madeira, all in Elk Grove; Bella Rio and Westshore in Sacramento; Edgewater and Reflections, both in Marysville; Lariat Ranch in Auburn; and The Orchards at Fiddyment Farm in Roseville.
Throughout the Central Valley, Taylor Morrison offers new home communities starting from the $180,000s. These include Carriage Lane at Bridle Ridge in Oakdale; Heartland at Crossroads in Riverbank; Meridian Pointe in Manteca; Palermo in Turlock; and Silverwood in Escalon.
In the Bay Area, Taylor Morrison offers new home communities starting from the $290,000s. These include Hampton Park and Modern Ice in San Jose; Laurel Place in Santa Clara (coming soon); Morgan Lane in Menlo Park; Sendera in Concord; and Verona Ridge in San Mateo.
Taylor Morrison also offers new homes at Estrella in Reno, Nevada, starting from the $260,000s.
Palmer said the 2008 giveaway was an overwhelming success, with more than 635,000 entries and 22 verifiable new home sales. Nearly 700 entries a day were received during the 61-day sweepstakes. She expects the 2009 contest to be just as popular.
“Who wouldn’t want to win their very own dream home?” Palmer said.
For more information on Taylor Morrison homes and communities, visit www.taylormorrison.com. For more information on the 2009 Dream Home Giveaway or to enter for a chance to win you very own Dream Home, please visit www.bringthedreamhome.com.
-- Posted April 10, 2009