Inwindow Outdoor, the leader and originator of interactive storefront and mall advertising, this past weekend debuted a new interactive campaign for Disney’s Sorcerer’s Apprentice that marks the first major use of 3D gesture technology in an outdoor advertising display. Inwindow’s latest creation uses this new technology to elevate and enhance the level of interactivity above and beyond what gesture was previously capable of doing, giving people on the street the opportunity to actually play a game with their body movements controlling the action on the storefront screen. The displays were unveiled at three iconic locations – in Los Angeles on Hollywood Blvd at the H&H Mall and in New York at the Trump Building at 40 Wall Street next to the Stock Exchange and the world famous Macy’s Windows. A short video featuring the campaign, the technology in action and people playing the game can be found below.

 
 

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