According to The Hollywood Reporter, Disney and HSN have announced a partnership to promote three upcoming films. The television retailer will feature products and programming inspired by Maleficent, Cinderella and The Hundred-Foot Journey.
Previously Disney worked with HSN to promote Oz: The Great and Powerful while they partnered with QVC for Muppets Most Wanted.
The partnership will kick off with Maleficent product being available at HSN.com on May 7. HSN will feature a 24-hr programming event on May 27 with nightly specials leading up to the film’s release on May 30.