Despite Disney's association with Apple, they appear to be the only studio not participating in the tech company's latest offering. At the recent Apple event, it was announced that 20th Century Fox, Lionsgate, Paramount, Universal, Warner Bros, and Sony Pictures will be selling 4k ultra-high definition movies on iTunes for no more thant $20.
Noticeably absent from this program is Disney. This puzzled many as Disney was the first to offer movies via iTunes and Bob Iger serves on the Board of Directors of Apple. Iger was seen in attendance at the event as well as Disney and Pixar's Chief Creative Officer John Lasseter.
It is expected that this issue with Disney participating in the service came down to price. Currently Disney offers 4k films, such as Guardians of the Galaxy Vol 2. for $24,99 on other video providers.