The Walt Disney Company has a lot of moving parts right now, with the recent acquisition of Fox, multiple additions fo the Disney Parks and of course the upcoming launch of Disney+. With all of those changes, Disney has hired former Goldman Sachs executive Michael Cerda as the new VP of product for Disney+, according to Variety.

  • Cerda was formerly the chief product officer of Goldman Sachs’ Marcus online consumer bank division.
  • As the new VP of product for Disney+, Cerda will be responsible for the end-to-end Disney+ consumer experience across mobile and connected-TV devices for the service.
  • At Disney+, Cerda will report to Jerrell Jimerson, Senior Vice President of product management, user experience and design for Disney Streaming Services.
  • The new VP of product will be based in Disney Streaming Services’ San Francisco office, but will also spend half of his time in New York.

What they’re saying:

  • An internal memo from Jerrell Jimerson, Senior Vice President of product management, user experience and design for Disney Streaming Services: “Under Michael, the Disney+ team will drive the product strategy, partnering closely with the engineering, marketing, business development, and content organizations to drive the rapid growth of the Disney+ service around the world.”

More on Disney+:

  • Disney+ is set to launch on November 12, 2019.
  • The service will offer two subscription options:
    • Monthly at $6.99 per month
    • Annually at $69.99
  • Disney+ will be ad free at launch and at this time, Disney does not have plans to introduce ads in the future.
  • Disney+ will feature content, both old and new, from The Walt Disney Company’s massive library including:
    • Disney
    • Pixar
    • Marvel
    • Star Wars
    • National Geographic
    • Disney Channel (Disney Junior)
  • Disney+ will also offer much, much more. To see a full rundown of everything we know so far, check out our recap.
 
 

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