Last week, Disneyland guests were surprised to learn that the park had altered the beloved Main Street Cinema by adding merchandise and rebranding the location as “Cartoons and Collectibles.” After some backlash from fans, it appears Disneyland has pulled the merchandise from the classic theater.
- Originally reported yesterday by Theme Park Insider, Disneyland decided to end its experiment of selling merchandise in the cinema to drive more traffic to the location but it will still be trying other methods to bring in guests in the future.
- For today though, Disneyland fans were happy to see that their complaints were heard and the merchandise was pulled from the theater.
The merchandise inside Main Street Cinema at Disneyland has been removed. Benches added.
Look for Disney to try some other tests to drive more people into this space. (Photos via Jeremy Winegard) pic.twitter.com/dx0lC8DKC2
— Scott Gustin (@ScottGustin) June 20, 2019
— Kyle (@PockyBandit) June 20, 2019
- A Disneyland Resort spokesperson did release a statement on the Main Street Cinema:
- “We continue to operate Main Street Cinema as a theater and there have been no changes to film showings. We’re looking at a variety of ways to drive interest in this beloved location.”
- Among the items that were available for purchase in the Main Street Cinema were ear headbands, sweatshirts, spirit jerseys, mugs, and more.
- It’s unclear at this time what the next step in Disneyland’s experiment to drive more traffic into the Cinema will be.