Netflix’s Matt Brodlie is heading to Disney+ where he will serve as the Senior Vice President, International Content Development.
- Netflix’s Director Of Original Film Matt Brodlie, is making the switch to Disney+.
- According to Deadline, the executive will be joining Disney’s own streaming venture as the Senior Vice President, International Content Development.
- Earlier today, The Walt Disney Company’s Ricky Strauss, President, Content & Marketing, Disney+ confirmed the news of Brodlie’s hiring.
- Brodlie will report to Strauss and his role will involve developing film and TV strategies for all of the Disney+ non-U.S. markets, meaning he’ll be the one to decide whether content should be produced or acquired.
- Deadline says Brodlie, “will be based in Burbank and is already in the job.”
What they’re saying:
- Ricky Strauss, President, Content & Marketing, Disney+: “As we look to rollout Disney+ beyond the U.S. over the next several years, Matt will play a critical role in the execution of our content strategy. He is a proven executive with the right creative instincts and experience to help make Disney+ a place where talent can create original, high-quality content for audiences worldwide. We’re thrilled to have him join our team.”
- Matt Brodlie joins as Senior Vice President, International Content Development: “I am excited about this opportunity to join Disney+ at this pivotal moment and look forward to working collaboratively with the teams around the world to create premium entertainment that is relevant and enduring.”
About Matt Brodlie:
- “Brodlie has been a key figure in Netflix’s seismic content spree and is well known around town and overseas on the festival and markets circuit. At the streamer he had oversight of all Original film acquisitions, and pursued a strategy of mid-priced movies on the production side.”
- He played a key role in Netflix hits including last year’s romantic comedy run of:
- Set It Up
- To All the Boys I’ve Loved Before
- Sierra Burgess Is A Loser
- He was also instrumental in the acquisitions of awards films Roma and Mudbound.”
- The new streaming service launches on November 12, 2019 in North America. At launch the service will cost $6.99/month or $69.99/year.
- Early surveys show strong interest for Disney+ in key demographics.
- Back in March, Disney+ hired former Netflix executive, Tehmina Jaffer, to help with the launch of the upcoming streaming service.