Hulu and Tastemade have announced a new partnership that will bring 24 of the television network’s original shows and series to Hulu. Tastemade’s lifestyle programming will begin rolling out to the streaming service later this year.
- Variety reports that Tastemade has signed a nonexclusive licensing deal with Hulu.
- The television network will provide Hulu with hours of new streaming content from their library of shows and series.
- Tastemade’s programing features original shows about food, cooking, travel and lifestyle. As part of the deal Hulu will air 24 shows from the network, each of which has 8-10 episodes per series.
- Tatstemade’s shows will be available by the end of 2019, however the length of the deal has not been disclosed at this time.
- Highlighted shows from Tastemade available on Hulu include:
- Broken Bread — Chef and food activist Roy Choi explores social-justice issues in the broken food system
- Make This Tonight — How-to cooking show featuring up-and-coming chefs
- Just Jen — Host Jen Phanomrat whips up recipes to cope with different emotions or archetypal character traits
- Heritage — Profiles chefs who are defying traditional culinary rules
- Basic v. Baller — Marko and Alex Ayling (aka The Vagabrothers) travel the globe to explore popular travel destinations on vastly different budgets.
What they’re saying:
- Tastemade CEO and co-founder Larry Fitzgibbon: “As consumers shift from traditional to connected TV, partnering with their go-to platforms like Hulu allows us to connect with viewers at scale and provide them with easy access to our premium shows.”
- Audiences can enjoy Tastemade’s original content on platforms including:
- Roku Channel
- Samsung TV+
- YouTube TV
- Comcast Xfinity X1
- Apple TV Channels
- Sony PlayStation Vue
- Founded in 2012, Tastemade is based in Santa Monica and is funded by:
- Redpoint Ventures
- Raine Ventures
- Comcast Ventures
- Liberty Media, Discovery (via an investment by Scripps Networks Interactive)
- Goldman Sachs