Variety has reported that The Walt Disney Company and Starz have reached a settlement over the Star+ name for use in Latin America.
What’s Happening:
- Variety has reported that Starz has dropped the injunction against Disney in Brazil after a settlement was reached, allowing Disney to use the Star+ brand.
- Last month, it was reported that The Walt Disney Company would not be able to use the Star+ brand in Brazil after a ruling stated that it would be easily confused with the Starz brand.
- The complaint was originally brought up by Lionsgate who owns Starz, with the court granting them a temporary restraining order saying Disney was not allowed to use the Star name.
- The settlement will allow Disney to now use the Star+ name for the streaming service across Latin America when it launches on August 31, 2021.
- Variety also reported that the monthly prices for Star+ have been confirmed to range from $6.30 in Brazil to $10.00 in Mexico.
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