New “Obi-Wan Wednesdays” Weekly Campaign Spotlights Star Wars Merchandise

This Summer Disney+ is taking fans back to the Star Wars universe for the limited series Obi-Wan Kenobi. To coincide with new episodes, Lucasfilm has announced their next weekly merchandise campaign—Obi-Wan Wednesdays—which will present fans with the hottest products in the galaxy.

(Please note this article contains affiliate links. Your purchase will support LaughingPlace by providing us a small commission, but will not affect your pricing or user experience. Thank you.)

What’s Happening:

  • There’s something special about Disney+’s Marvel and Star Wars shows…not only are they “water cooler” series that fans discuss in detail, but they also get a big merchandise spotlight.
  • Later this month the highly anticipated Obi-Wan Kenobi series will bow on the streaming service (May 27th) and Disney and Lucasfilm will once again launch an exciting merchandise campaign.
  • Announced this week on, the aptly titled “Obi-Wan Wednesdays” kicks off on May 25th and runs through June 29th. Each week will reveal an assortment of products spanning:
    • Toys
    • Apparel
    • Action figures
    • Accessories
    • Books
    • Comics
    • And more
  • The sure to be fan favorite must-haves will hail from key Star Wars licensees including:
    • Hasbro
    • The LEGO Group
    • Mattel
    • Funko
  • Obi-Wan Wednesdays will give fans the chance to pre-order top of the line collectibles and toys before products hit shelves this summer.
  • Each Wednesday, fans can head to at 10 am PDT / 1 pm EDT for the latest drop of new products, with select offerings available for pre-order on Thursdays at 10 am PDT / 1 pm EDT.

What They’re Saying:

  • Paul Southern, senior vice president, Franchise & Licensing, Lucasfilm, Disney Consumer Products, Games and Publishing: “Star Wars fans are gearing up for a fresh look at the roots of the iconic battle between the light side and dark side with Obi-Wan Kenobi, and these new products will give them a chance to revisit favorite characters, as well as celebrate new moments as this epic story continues.”

Obi-Wan Wednesdays Preview:

  • With yesterday marking Star Wars Day, previewed the official key art (see above) while Hasbro showcased two incredible new products inspired by Obi-Wan and Darth Vader.

  • And for fans of Obi-Wan’s former apprentice, Hasbro also revealed its new Star Wars The Black Series Darth Vader Premium Electronic Helmet.
  • The helmet features premium deco, realistic detail, and a design inspired by the Obi-Wan Kenobi limited series.
  • Both products will be available for pre-order at most major retailers starting May 5 at 10 am PDT / 1 pm EDT.

Previous Star Wars Campaigns:

Sign up for Disney+ or the Disney Streaming Bundle (Disney+, ESPN+, and ad-supported Hulu) now