Disney has invested in Atom Tickets, the mobile ticketing platform and app, as part of a Series B round of financing that also includes 20th Century Fox and Lionsgate. Movie fans can use the service to purchase tickets and concessions, coordinate and invite friends without having to pay for them, and skip the lines at the theater. It is also expected that the app will allow for dynamic pricing in the future. The app is available in both the Apple App Store and Google Play Store.
“We’re thrilled to partner with some of the most forward-thinking media companies, exhibitors and trailblazers in the entertainment business,” said Matthew Bakal, Atom Tickets co-founder and Executive Chairman. “By bringing convenience to consumers and innovation to theaters, we will enhance the movie-going experience and bring additional revenue to studios and exhibitors.”
“The Atom Tickets app and platform is bringing innovation to the ticketing market by empowering social networks and mobile devices to make the movie-going experience seamless and convenient,” said Kevin Mayer, Chief Strategy Officer of The Walt Disney Company. “Their technology not only adds value to the consumer, but also helps movie studios and theaters by providing deep consumer insights, advanced analytics, and concession and ticket couponing.”
For consumers, Atom Tickets reimagines the most convenient way to plan a night out. The app provides relevant reviews, trailers and synopses information to help make a decision on what to see. Then, with a few clicks, movie-goers can seamlessly invite friends to the same show and order tickets and concessions to skip all the lines in the theater. At the theater, consumers go to the usher and concession stands where they scan their QR codes at simple tablet scanners.
“Our innovative e-commerce platform utilizes cutting edge data analysis and targeting techniques to help connect movie-goers to films that they and their friends will love,” said Ameesh Paleja, Atom Tickets co-founder and CEO.
Established in 2014, Atom Tickets’ Series A funding was led by Lionsgate. The app is currently available in select test markets, with a full national rollout planned for later this year.