Havaianas, known for energetic and vibrant Brazilian designs in footwear, announced today they will be teaming up with Walt Disney Animation Studios’ upcoming comedy adventure Moana, which hits theaters November 23rd, 2016.
Since being named the official flip-flops of Walt Disney World and Disneyland Resort, Havaianas has expanded their strategic alliance and designed numerous Disney-themed styles, however, Moana” will be the brand’s first collaboration in conjunction with the release of a film.
“We are inspired by the ingenuity of each and every Disney film, and we look forward to reaching a new generation of fans through this collaboration,” said Marcio Moura, Havaianas’ USA President. “The opportunity is a natural fit, not only because of our existing Disney Alliance partnership, but also because the vibrant and tropical setting of Moana is synonymous with the spirit of Havaianas.”
As a World Premiere sponsor of Moana, Havaianas will have a brand presence at the red-carpet premiere and party in Hollywood onNov. 14, 2016.
Havaianas is excited to welcome Moana into a long line of beloved Disney characters represented on its footwear, and in celebration of the collaboration, will be launching a sweepstakes to co-promote the film and the Moana product in-stores.