Just days before Disney's new musical Frozen hits the stage in Denver for the first time, tickets for the show's Broadway run will go on sale. Today, Disney Theatrical announced that performances of Frozen will begin performing at the St. James Theatre on February 22nd, targeting an official opening in mid-March. Tickets for the Broadway run will go on sale Monday, August 14th a 10:00 a.m. EDT at FrozenTheMusical.com. The St. James Theatre box office will open Monday, November 13th.
Frozen will utilize a series of consumer-friendly programs made popular at other Disney Theatrical productions, such as flexible exchanges and verified resale via Ticketmaster. To combat fraud, print-at-home tickets will be completely replaced by Ticketmaster's mobile device entry technology. As mentioned, Frozen is currently set for a preview run at the Denver Center for the performing arts, kicking off August 17th.