This past weekend, a category 4 hurricane made landfall in eastern Texas and, while the storm has weakened, it’s led to catastrophic flooding in Houston and surrounding areas. Today, the Walt Disney Company and Houston ABC affiliate KTRK announced a pledge to donate $1 million to the American Red Cross to help aid the victims of Hurricane Harvey. Additionally, eligible Disney employee donations to the American Red Cross and other qualified organizations involved in the Hurricane Harvey relief effort will be matched dollar for dollar by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation. Disney and ABC are hosting a Day of Giving this Thursday, August 31st with proceeds going to the American Red Cross. During the Day of Giving, special call-to-action messages will play on ABC networks, Freeform, Radio Disney, and more.

In statement, Disney Chairman and CEO Bob Iger said, “Our hearts go out to everyone in the devastating path of this historic storm. It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”

To donate to the American Red Cross, you can text “Harvey” to 90999 (note: this will donate $10).

 
 

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