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The Walt Disney Company has announced that Karen Hobson has been named senior Vice President, Communications, for The Walt Disney Company’s new Direct-to-Consumer and International (DTCI) segment.

Karen Hobson

What’s happening:

  • According to a report on Deadline, Karen Hobson has been named The Walt Disney Company’s senior VP of Communications for the new Direct-to-consumer and International segment (DTCI).
  • Hobson has been with the company for 21 years. Her most recent role was VP, Corporate Communications for the Disney|ABC Television Group. Her new role will have her overseeing all strategic communications efforts for the DTCI segment.
  • DTCI serves as a global, multiplatform media, technology and distribution organization for the content created by Disney’s Studio Entertainment and Media Networks groups. This includes the upcoming Disney streaming service, ESPN+, and the Company’s ownership stake in Hulu.
  • She will report to Zenia Mucha, senior executive VP and chief communications officer of The Walt Disney Company, as well as Kevin Mayer, chairman, Direct-to-Consumer and International, The Walt Disney Company.
  • Hobson oversaw communication and publicity for distribution during her time at Disney|ABC. She also managed advertising sales, research initiatives, digital media products and services, along with broadcast engineering and operations projects.
  • Hobson led communications for international content sales efforts with Disney Media Distribution as well as Disney|ABC Television Group’s eight ABC Owned Stations.
  • Before working at Disney, Hobson held publicity positions at Cartoon Network and Hanna-Barbera Animation. She began her career at Wilkinson/Lipsman Public Relations. 

What they’re saying:

  • Kevin Mayer, chairman, Direct-to-Consumer and International, The Walt Disney Company: “Karen is a strategic thinker with a wealth of communications expertise and a passion for innovative technologies that drive new opportunities and shape the media landscape. She’s a perfect fit for this critical part of our business and a welcome addition to our leadership team.”

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