Disney shared a public service announcement for their 2021 Magic of Storytelling campaign, encouraging everyone to help Disney cultivate the next generation of storytellers.

  • The new video, narrated by Whoopi Goldberg, encourages viewers to help Disney provide books to children in need through First Book.
  • The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring new books to underserved communities across the country.
  • The Magic of Storytelling campaign comes to life across Disney’s extensive network of broadcast and digital platforms and on MagicOfStorytelling.com.
  • Since 2000, Disney has donated millions of books to First Book, a nonprofit organization that provides new books, educational resources, and other essentials to educators serving children in need.