Blue Apron, a meal kit delivery service, is hoping to retain and attract new customers and subscribers with a new partnership with Pixar Animation Studios themed to their upcoming film, Luca.

What’s Happening:

  • Blue Apron has partnered with the Walt Disney Company to help retain an increase in business garnered during the COVID-19 pandemic, offering meal kits themed to the upcoming film from Pixar Animation Studios, Luca.
  • The film makes sense for a culinary partnership, as the film is set in a beautiful seaside town on the Italian Riviera with a coming of age story following one young boy and his unforgettable summer filled with gelato, pasta, and endless scooter rides. Luca shares these adventures with his new best friend but all the fun is threatened by their deep, dark secret: that they are sea monsters from another world below the surface.
  • This isn’t the first time that Blue Apron has teamed up with Pixar. Recently they paired up to create kid-friendly meal options loosely themed to Soul, like Tempo Turkey Sloppy Joes with Shishito Peppers and Carrot Fries.
  • Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home. The shipments provide home chefs with fresh, locally sourced ingredients in pre-measured quantities, so all customers have to do is cook and enjoy, with meal kit subscriptions starting at a little over $6.00 per serving.
  • During the height of the COVID-19 pandemic, Blue Apron saw an increase in demand for their products, but are hoping to retain those customers with partnerships like this one with Pixar, and others including Calm – The sleep and meditation app.
  • Luca was recently announced to be heading straight for home viewing to all subscribers of Disney+, making its grand debut on June 18th, 2021.

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