FX Debuts a Chilling In-Universe Trailer for Ryan Murphy’s "The Beauty"

“New year, new you.” Looking to make some changes in 2026? Try The Beauty, a new beauty product from The Corporation… FX has released a new in-universe trailer for Ryan Murphy’s upcoming psychological thriller.

What’s Happening:

• “One shot makes you hot.” That’s the tagline for The Beauty, the product within FX’s series of the same name.
• FX kicked off 2026 with a fake ad for the nonexistent product, showing stars of the show transforming from everyday people into supermodels.
• The fake commercial features Francesca Farago, Kyra Green, Carol Chafauzer, Austin Keil, and The Goddess Boys (Adrian Patterson and RJ Chumbley).
• Synopsis: In FX’s The Beauty, when international supermodels begin dying in gruesome and mysterious ways, FBI Agents Cooper Madsen (Evan Peters) and Jordan Bennett (Rebecca Hall) uncover a conspiracy that threatens the future of humanity. The investigation leads them directly into the crosshairs of “The Corporation” (Ashton Kutcher), who will stop at nothing to protect his trillion-dollar empire.
• The Beauty is based on the 2016 comic book series written by Jeremy Haun and Jason A. Hurley.
• The first three episodes of FX’s The Beauty premiere Wednesday, January 21st, at 9:00 pm ET on FX and Hulu. Individual new episodes will continue to drop on Wednesdays at 9 pm ET through February 11th, culminating in a double-episode finale.
• Check out the fake ad for The Beauty below and don’t miss the series premiere later this month.

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