PENN Entertainment to Rebrand Additional Sportsbooks with “ESPN BET” Moniker

A number of additional rebranded sportsbooks will be sporting the ESPN BET moniker at PENN Entertainment locations early this year.

What’s Happening:

  • ESPN and PENN Entertainment have announced that 10 additional retail sportsbooks at key PENN properties will be rebranded to “ESPN BET Sportsbook” in early 2025.
  • This will increase the total number of ESPN BET branded sportsbooks at PENN properties to 19.
  • Each of these sportsbooks will feature a premium viewing area and dining options, providing a unique experience for sports fans to be able to keep up with all the action.
  • The new ESPN BET locations will serve customers across Pennsylvania, Colorado, Ohio, Iowa, Indiana, and West Virginia under PENN’s popular Hollywood and Ameristar Casino brands.
  • The list of properties that will be rebranded as “ESPN BET Sportsbook” includes:
    • Ameristar Casino Hotel Council Bluffs – Iowa
    • Hollywood Casino at Penn National Race Course – Pennsylvania
    • Hollywood Gaming at Dayton Raceway – Ohio
    • Hollywood Gaming at Mahoning Valley Race Course – Ohio
    • Hollywood Casino at The Meadows – Pennsylvania
    • Hollywood Casino York – Pennsylvania
    • Ameristar Casino Resort Spa Black Hawk – Colorado
    • Hollywood Casino and Hotel Lawrenceburg – Indiana
    • Ameristar Casino East Chicago – Indiana
    • Hollywood Casino at Charles Town Races – West Virginia
  • PENN’s existing ESPN BET retail locations span properties in Kansas, Louisiana, Maryland, Michigan, and Ohio.
  • ESPN BET, the official sportsbook of ESPN, combines ESPN’s industry-leading brand and multiplatform reach with PENN’s deep sportsbook operational expertise.
  • ESPN BET is currently available for online sports betting in 19 states.
  • The rebrandings of the locations are subject to regulatory approvals.

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Tony Betti
Originally from California where he studied a dying artform (hand-drawn animation), Tony has spent most of his adult life in the theme parks of Orlando. When he’s not writing for LP, he’s usually watching and studying something animated or arguing about “the good ole’ days” at the parks.