Disney Store Launches New Sofia the First Product Line

Today, Disney Store launched a new line of “Sofia the First” product in celebration of the highly-anticipated debut of the animated children’s series “Sofia the First,” on January 11th, on Disney Channel (9:30-10:00 a.m., ET/PT) and Disney Junior (5:30-6:00 p.m., ET/PT). Available exclusively at Disney Store and DisneyStore.com, the product line features an assortment of items inspired by the series, including Sofia’s iconic amulet necklace and tiara, costume, accessories, “Sofia the First” picture book and more.