Disney Consumer Products Executive Vice President of Global Licensing, Josh Silverman was joined by Mickey Mouse; Chief Creative Officer of Pixar and Walt Disney Animation Studios John Lasseter with Buzz Lightyear; Senior Vice President of Marketing, Marvel Studios and Television at Marvel Entertainment Mike Pasciullo with Iron Man; and Executive Vice President of Franchise Management at Lucasfilm Howard Roffman with a Stormtrooper during a private Disney Consumer Products event at the Licensing Expo, Monday June 16, 2014 at the Mandalay Bay Convention Center in Las Vegas. For the first time ever, iconic characters from The Walt Disney Company’s four powerhouse brands—Disney, Disney-Pixar, Marvel, and Star Wars stood together on stage, to the delight and excitement of licensees, retailers, and the entire licensing industry. Disney Consumer Products continues to be a dominant force as the #1 licensor in the world, and with its robust franchise portfolio, is poised to offer consumers a new collection of innovative products inspired by its rich stories and dynamic characters.
Disney Consumer Products Showcases Four Brands At Licensing Expo
by Laughing Place Disney Newsdesk | Jun 18, 2014 9:45 AM Pacific Time