Hong Kong Disneyland Resort (HKDL) today reported its results for fiscal year 2014, marking the fifth consecutive year of record revenue, attendance, and guest spending. Revenue hit HK$5,466 million, up 12% from the prior year, and net profit increased HK$88 million to HK$332 million, up 36% from the prior year.
Following the successful expansion of the resort, HKDL continued to enrich guest experiences through magical new entertainment experiences and classic Disney franchises and storytelling, which were key factors contributing to strong results.
During the year, HKDL welcomed a record number of guests by adding appeal to locals, prioritizing key mainland China markets, and engaging Southeast Asian markets. These efforts helped HKDL deliverattendance of 7.5 million, bringing the cumulative attendance since park opening well past the 50 million mark.
“Results from the last five years have laid a solid foundation for the resort’s continued growth,” said Managing Director Andrew Kam. “The three new themed areas—Toy Story Land, Grizzly Gulch and Mystic Point—and the recently-launched ‘Disney Paint the Night’ nighttime spectacular have truly strengthened the appeal of HKDL as a world-class tourist destination.”
“As we look ahead, we will continue to bring more magical experiences to guests. We have a number of projects in the pipeline over the next two years, such as the resort’s upcoming 10th Anniversary celebration, Iron Man Experience and our third hotel—Disney Explorers Lodge,” he added.
Hotel occupancy remained strong at 93%, one percentage point below the prior year, attributable to a temporary reduction in hotel inventory related to room renovations at Hong Kong Disneyland Hotel.
Contribution to the community
The record results for fiscal 2014 underscore HKDL’s positive impact on Hong Kong’s tourism industry and overall economy. HKDL brought about HK$13.2 billion of value added to Hong Kong, equivalent to a new high of around 0.62% of Hong Kong’s GDP. A total of 30,600 jobs (in terms of man-years) were also created, benefiting the city’s workforce in the growing and vibrant travel and hospitality industry.
On average in fiscal 2014, HKDL employed more than 5,100 full-time and 2,700 part-time staff, making the resort one of Hong Kong’s largest employers in the entertainment industry. HKDL is committed to developing a highly skilled and quality labor force, providing more than 390,000 hours of professional and technical training to Cast Members in the year. Disney Explorers Lodge will create another 600 to 700 full-time equivalent jobs once it opens in early 2017.
The resort remains committed to Hong Kong and the communities it serves. This past year, HKDL welcomed more than 100,000 underprivileged community members to visit the park, contributed nearly 8,500 hours of skills and services through its Disney VoluntEARS program, and collaborated with the Agency for Volunteer Service to offer 480,000 hours of volunteer service in the community through “Give a Day. Get a Disney Day.”
Other community highlights from fiscal 2014 include promoting the wise use of surplus food through a partnership with local charity Foodlink, encouraging creativity and family-bonding through play via the second Community Built Playground, sparking the creativity of tertiary students through the Disney ImagiNations Hong Kong Design Competition, and connecting kids to nature through the expanded “Adopt A Garden” program at local schools.
Also in the year under review, HKDL received a total of 99 awards, including the Gold Award of the 2014 Hong Kong Management Association Quality Awards; the Best Theme Attraction at the 25th Annual TTG Asia Travel Awards; the Thea Award for Outstanding Achievement Attraction (Mystic Manor) from the Themed Entertainment Association; the Randstad Award for Best Workplace Culture in Hong Kong; and the Outstanding Inclusive Organisation Award from the Labour and Welfare Bureau. Since opening, HKDL has received 370 awards in recognition of its design, technical achievements, distinctive guest service, commitment to the community and environment, and family appeal.