On Saturday, May 2, Disney Store will celebrate the grand opening of its remodeled store at Sunvalley Shopping Center in Concord, CA. One of The Walt Disney Company’s premier retail destinations, Disney Store offers guests a magical and immersive shopping experience through its unique store design, storytelling elements and one-of-a-kind team of Cast Members.

Remodeled to include unique elements including a blue Pixie Dust Trail, Magical Trees, Disney Store Theater and Storytelling Neighborhoods featuring Disney, Marvel and Star Wars product statements, the Store also includes design elements exclusive to Concord. As guests enter the Store and look above, they will see a customized skyline incorporating local landmarks – including the Galindo House and Salvio Pacheco Square – in addition to classic Disney features and magical storytelling moments.

“Disney Store brings a distinctly Disney experience to hometowns throughout the U.S. with a focus on ‘creating magical moments for guests of all ages,’ and our Cast Members are looking forward to bringing this magic to life in Concord for all to enjoy,” said Jonathan Storey, vice president, Disney Store North America. “At Disney Store, you can shop an exclusive assortment of product in an immersive environment that is grounded in the rich history of Disney’s storytelling.”

During the grand opening celebration on Saturday, May 2, one lucky guest will be invited to “unlock imagination” and officially open the Sunvalley Shopping Center Disney Store. This tradition will continue after grand opening day, as the Store will “unlock imagination” every morning, giving guests an opportunity to participate in a special and unforgettable Disney Store experience.

This year, the grand opening ceremony will feature a festive new song, special appearances and a little bit of Pixie Dust to officially open the Store to guests. Additionally, the first 500 guests to attend the grand opening celebration will receive a free gift. From noon to 4 p.m., a meet-and-greet with Mickey Mouse and Minnie Mouse will take place in the Grand Court, with an opportunity for guests to take photos with the characters*.

In celebration of Star Wars Day, May the Fourth Be With You, Disney Store locations, including the one at Sunvalley Shopping Center, will host a special in-store activity on Monday, May 4, 2015. During the day, Stores will have an exciting galactic atmosphere as music and clips play from the films and television series. Guests will also be able to take part in Star Wars themed in-store events including**:

  • Star Wars: A New Hope Story Time – Guests in attendance will receive a free Star Wars Page Clip.
  • Star Wars: Ways of the Force – An event where Guests learn how to use the Force and help to fly a virtual X-wing.
  • Learn to Draw R2-D2 – Guests will leave with their very own drawing of this lovable droid.
  • Spontaneous entertainment such as Trivia will also take place.



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