Honda today announced its sponsorship of the Disneyland’s Autopia. The company also committed to the continuation of a multiyear strategic alliance with Disneyland Resort.
“Autopia has brought joy to generations of families and has created lasting memories for millions of Disneyland guests,” said Takuji Yamada, president & CEO of American Honda Motor Co., Inc. “Honda is proud to sponsor this iconic attraction and continue our alliance with Disneyland Resort.”
Honda’s sponsorship of Autopia will include an update to the attraction’s look and storyline that has begun and will continue over the next several months. The attraction is already “Honda powered,” as the cars use Honda engines.
“The updates to Autopia provide a perfect opportunity to showcase our long-standing relationship with Honda, and we look forward to sharing the attraction with our guests later this year,” said Michael Colglazier, president of the Disneyland Resort.
In 2005, the alliance began with Honda’s sponsorship of Disneyland Park’s fireworks, Grad Nite events and a new exhibit in Tomorrowland that featured ASIMO.
Previously Autopia was sponsored by Chevron from 2000 to 2012 which followed a refurbishment that combined the Fantasyland and Tomorrowland versions of the attraction into a unified experience.