As is the case with any film the size of this December’s Rogue One, Lucasfilm has arranged a number of brand partnerships surrounding the movie’s release. Today the company announced deals with five well-known brands: Duracell, General Mills, Gillette, Nissan and Verizon.
“We are extremely pleased to be working with such a remarkable group of promotional partners for Rogue One,” said Lynwen Brennan, General Manager of Lucasfilm. “This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.’”
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story.