Disney and Dole have just announced the next phase of their There’s Beauty in Healthy Living campaign, which promotes healthy eating. The latest promotion, Disney Beauty and the Beast, features Belle, Beast, Lumiere and other beloved characters on Dole Bananas, Pineapples and salads, and will continue through April 16. These characters also serve as the inspiration for a host of healthy recipes, serving suggestions and nutrition tips. Future tie-ins will include Cars 3 and The Last Jedi.
“Disney and Dole are working together to give parents high-quality, nutritional food options that make it easier for families to make healthy choices.” said John T. King, vice president-licensing, Disney Consumables. “The new program will combine Disney’s characters and stories with Dole’s fruits and vegetables to help inform and inspire families to live healthier.”
“As one of the world’s foremost nutrition leaders, Dole is committed to the idea that the best stories begin with healthy eating,” said Bil Goldfield, director of communications for the Dole Food Company. “We’re delighted to work with Disney to make fruits and vegetables more accessible – and fun – for families in North America and around the world, by sharing our nutrition messages through their iconic characters and transforming our collective healthy living commitments into lasting, positive change for future generations.”