According to a Siemens employee on Twitter, the company has decided to discontinue their strategic alliance with Disney. The 12-year alliance was announced in 2005 and included sponsorship of Epcot’s Spaceship Earth and IllumiNations: Reflections of Earth. They also sponsored ABC’s big display in Times Square, as can be seen on Good Morning America.
When previously describing the alliance Eric. A. Spiegel, President & CEO, Siemens USA, said, “Siemens is proud of its multi-year alliance with perhaps one of the most iconic American brands ever—Disney. Our ongoing alliance with the Walt Disney Company has shown that our two companies are committed to innovation and has offered us the ideal opportunity to demonstrate how Siemens’ cutting-edge solutions and services are making a difference at the company generations of Americans have come to know as the place where dreams come true.”
It is unknown what this news means for the future of Spaceship Earth where the Siemens sponsorship is very visible. It was announced last November that Epcot will be transformed in the coming years and this news makes it seem as if the iconic attraction will get some kind of update.