ABC News and digital media company ATTN: have struck a deal to co-produce original video segments. The partnership with ATTN: gives ABC News a new avenue to significantly ramp up its original video production and extend its reach. The videos will be designed for distribution exclusively on each company’s digital platforms, including Facebook, Instagram and Twitter. Utilizing ATTN:’s expertise in designing issue-driven, original video programmed specifically for social media and ABC News’ award-winning journalism and storytelling, the two organizations will collaborate on creating social video content with guest interviews, features and investigative stories by ABC News’ deep bench of anchors and correspondents. The made-for-digital video segments will be produced using ABC News footage and materials, extending the reach of the “Good Morning America,” “World News Tonight with David Muir” and “Nightline” broadcasts.
Matthew Segal, ATTN:’s Co-Founder and Editor in Chief, also will be joining ABC News as a contributor.
“Great journalism resonates with audiences across all platforms,” said Colby Smith, VP, ABC News Digital. “Partnering with ATTN: allows us to experiment even further with new formats. We will take compelling stories and interviews and craft them in a way that feels organic to our digital platforms.”
“To reach audiences today, you have to meet them where they live on social platforms,” said ATTN:’s Matthew Segal. “We’re thrilled to leverage the resources of ABC to provide social audiences with great storytelling that focuses on the issues important to them.”